Archive | July, 2017

Commoditised Promises of Ageless Perfection: Cosmetic Wellness and the Culture of the Ideal Face [Guest Blog by Anoushka Benbow-Buitenhuis]

Introduction: The Face and Contemporary Visions of Ageing Since the mid-1990s, the notion that ageing is a treatable disease has underpinned a burgeoning market of anti-ageing treatments (ATTs). Now an $US290b global industry (Berkowitz 2017, p.7), cosmetics that claim to mask or stop ageing have captured the imaginations of consumers. “People [now] assume health is […]

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